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Adidas x Manchester United Have Unveiled Their New LFSTLR Collection

As of the 12th of September 2023, we have been given the treat of seeing the brand-new collection by Adidas and Man UTD. This exclusive range will give fans the chance to represent their favourite team on and off match days. 
The new collection will give customers the chance to wear these items and step into a new style of United’s streetwear clothes. It’s taking traditional sportswear to the next level through everyday apparel. It is the perfect way to sport the Red Devils in a subtle way through premium fabrics, comfort,  and the iconic sports team badge which is featured on each piece.
As previously mentioned, this range is heavily focused on premium fabrics and comfort. That is why the teams over at Adidas and Manchester United wanted to create something that looked both casual and sporty. We were lucky to have a first glimpse of the collection at a special event held in New York City earlier this week during fashion week. This is a collection that you won’t want to miss out on. Prices start from £45, these prices are incredibly reasonable for the quality you receive from the products.
Since 2014, Adidas and Manchester United have teamed up to be two of the leading brands in football. They began the first official launch of football shirts during the 2015/2016 season and since then, they have been partnering together, Adidas became Manchester United’s main sponsor. The legendary German sportswear brand signed a contract to be their Technical Sponsor and Official Licensing Partner for ten years.
Back in July, we were notified by both collaborators that their sponsorship has had a 10-year extension which is worth a minimum of £900m. We are looking forward to seeing what is next for this partnership!
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